Websites and landing pages are two different things and choosing the right one can be a lifesaver. Not only do you save time and money but also achieve the best results.

Find out how a website and a landing page would face off and how to pick the effective one for your business and succeed online.

Know the difference between a landing page and a website

Every business follows its “best” marketing approach. If they consider them to be the “best” approach, why is it that only 22% of businesses are satisfied with their conversion rates?

Apart from the technical optimizations, choosing the right platform happens to be the first choice they make.

So before you make your choice, know the difference between a website and a landing page.

In layman’s terms, if a website is a machine gun, then a landing page is a sniper rifle. Let me explain.

What is a Website?

A website is like your toolbox.

With a strong navigation bar, a captivating cover image, and multiple links for calls to action, a website covers everything.

Your website represents your business and focuses on a particular group of audience. Whether you sell products online, provide services, or run a blog, a website can do it all.

Designing a website requires a web design strategy, testing it to perfection, monitoring the conversion rates, and making adjustments.Are you a business owner looking to establish your business online with a website? Well, you should consider the options you have and choose wisely.

Do you want a post-click landing page or a completely furnished website? If you don’t know the answer, you need professional assistance.

What is a landing page?

When your website is the entire toolbox, the landing page is a tool intended for a particular purpose.

The successful landing pages don’t have a navigation bar. I know you might be surprised to hear this but it works.

By removing the excess information, be it links, text, or banners, a landing page is intended to perform one task. It could be an email sign-up, a registration form, or book a meeting.

You don’t find links to other pages within the website and there is one perfectly crafted call to action button. This is how successful businesses achieve the highest conversion rates.

An extra addition – a one-page website

Have a look at Maserati’s MC20. Obviously, it is a great car but did you notice the web page?

All the details, links, and images are embedded in a single webpage. This makes single page websites easy to scan through on mobile screens.

Single page websites like these are easy to build with DIY website builders. But visitors expect a high-value website so I recommend avoiding DIY website builders for the long run.

One of the downsides is you can’t add too many details and you could compromise on SEO as you don’t have multiple pages to create content.

5 factors to consider while designing landing page vs website

You saw what a landing page and website can do but which one should you pick?

To decide that, let’s see how a landing page and a website face off when we take these 5 factors into consideration.

In no particular order, any small business owner should analyze these factors before establishing their presence online.

#1 Set your Business Objective

The intent is everything. Period.

In fact, your business requirements and plans decide whether you want a website or a landing page.

Here are a few scenarios.

You want to sell fitness equipment. Every product needs a page which makes an eCommerce website the perfect option.

On the flip side, if you want to sell Arabica coffee, a landing page suits you better. You focus on one product, market it, and sell it. You don’t need a website for this.

Does that mean you cannot use a landing page on a website? Of course not.

The target of a landing page is simple. Convert the visitor to buy, subscribe, or click through what you offer. Unlike a website, landing pages are direct, and combining them in your website strategy will prove to be a recipe for success.

#2 Design Your Website According to the Objective

Everyone can identify a duplicate Adidas logo and omit the product. Why is that?

Brands speak louder these days and design is the brand’s backbone.

When it comes to your business, designing a website requires designers to put the effort into making a successful design. Freelance web designers are a pain in the long run and you should opt for the best web development company in India.

What is the case for a landing page?

Even if you go for only one landing page, it has to be the best. With websites, you can test with different hero shots and image carousels but a landing page needs the right cover image with the best headline.

You just cannot compromise on that.

Have a look at this landing page by Edupath.

edupath_landing_page

Be it adding your name and phone number or making the landing page mobile-friendly, every minor adjustment counts.

You should be cautious of the technical aspects of our landing page. Even asking the user’s age can drop conversion rates. Not to mention factors like loading speed and slower landing pages barely convert.

This is why designing a landing page looks simple yet demanding.

#3 Write Web Content That Sticks

Websites need a laid out content strategy for at least a few months. You need to have the patience to see the benefits reaped in the days to come.

Hiring an SEO strategist can help you create content and analyze your website’s performance.

Creating web content for landing pages seems easy because it’s just one page so should be a piece of cake, right?

Wrong.

If you think designing content for a landing page is easy, think again.

It is all about value. The only question you must answer is this: What do you bring to the table that your competitors don’t? If you have the answer, you hit the jackpot.

Landing pages don’t offer a lot of space to experiment with fancy content. Take forms for example. If the page logically needs two fields having five input fields makes things complicated. Although on average, forms have 11 fields, keeping it simple is the best strategy.

So typing a ton of fluff will not fetch you the results. This holds good for websites and landing pages as well.

“Get to the point”.

This is your customer’s mind voice when they visit your landing page and listen to it.

Unlike a landing page, websites require an SEO plan, thoroughly designed to suit your business needs. Always remember, you don’t get to reap the rewards on day one.

SEO is a compounding process that takes time and you have the advantage to make tweaks wherever you want.

#4 Set Clear Call To Action

This is where the landscape turns upside down.

Have a look at Sunita Maternity Hospital. This is a classic example of a neatly done website.

sunita_maternity_home_page

foundershope_login_page

With a simple cover image and a user-friendly navigation bar, cruising through this website is easy.

With the laid-out navigation bar, visitors can land on any page they want. Websites have multiple pages and can be interlinked to get maximum attention.

You can find the grid with multiple links that showcase what the hospital has to offer. Internal links are the bread and butter of SEO and websites need them, no matter what.

In the case of a landing page, things aren’t the same.

Here is the members’ login page of Founder’s hope.

You barely find an extra button, a link on the page. There is no distraction and lets the users perform only one action- log in to the account.

Founder’s Hope runs online news on American civil society, so every link on their landing page directs the user to their published articles

“Submit”, “download”, and “buy” are common words you find everywhere. They’re not just plain but are proven to decrease your conversion rate. They lack the personal touch that your small business needs.

Even the color scheme you choose for your landing page matters. Go the extra distance to include personalized and action-oriented words in your buttons and your headline.

#5 Versatility in Designing

A website is your color palette.

You follow a strategy for improving sales, generating leads, and building your audience. With multiple pages intended for different reasons, you can make a website do whatever you want.

You can add and remove features on your website whenever you want. Are you planning to add an online store to sell merchandise? Just reach out to a professional web design company in Pune and they’ll help you to get it done.

You can even embed a landing page in a website as many small business websites follow this for their mailing list and newsletters.

Can you do all these things with a one-page website?

The answer is not really.

A lot of factors have to be considered. One factor that is not in favor of landing pages is SEO.

40% of Google search rankings are attributed to better linking of web pages. With landing pages, you have minimum keywords to target, making it hard for your pages to rank on search engines.

Landing pages work best when you’re running Google or Facebook ads. You direct the user to take an action.

On the flip side, the design is your advantage. Landing pages follow a design that requires less maintenance. Since over 50% of internet users access through their phones, landing pages make the best mobile-friendly option for your business.

Which One Do I Need—The final verdict

Establishing your business online can be done through a ton of options but picking the right one requires time and self-assessment.

If you are fresh into the market and want to grow, a one-page website or a click-through landing page is what you need.

As time progresses, your sales improve and gradually you can transition to a complete website.

If you are already in the game for a few years and need new prospects, a website is the best option. You have a lot to showcase from satisfied customers and years of accomplishment.

Not all websites are created equal and the best websites are created by professional web designers, not amateurs.

Get your landing page or website created professionally

With multiple options to create your landing page or a website, hiring a professional web development company in India is the right choice.

The benefits of hiring a website design company trump the benefits of hiring a freelancer or building the site on your own.

We, at GyanDevign Tech, have helped small business owners to bring their website ideas into reality. We provide nothing but top-notch web design services that get conversions. (no bragging, seriously).

Do you have a website idea in mind? Well, it is time to take some serious action. Use our website calculator and get an estimate right away.

If you feel, I have missed any important aspect of the topic, do share your views. It does help to get encouraging feedback from our users. Try, test, and learn from mistakes. I want to see your digital identity!

 

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