Have you ever felt ‘Wow’ by looking at an image on an ecommerce portal? Well! I have experienced this by looking at the image of a shoe pair and being enticed to wear it immediately. This is the power of product images on an ecommerce portal which every buyer should feel while looking at the product.
Today I will let you know the importance of images in ecommerce portals through this blog. Also you check what ecommerce customers want from your web store.
Let’s make the buyer see the product and feel the product!
Ecommerce product images best practices (Poor quality vs. high-quality images)
Images speak more than words, and this statement is apt for online shopping. Today buyers look at the images to know more about them. Such a trend has compelled the e-commerce industry to emphasize on big HD pictures, which can speak a lot about themselves. Let’s talk about numbers.
Source: https://neilpatel.com/blog/ecommerce-image-optimization/
According to HTTP Archive images play a pivotal role in the entire website, as they can convince the customers about your brand. Around 50% of websites comprises images, and when it comes to ecommerce websites, the importance of image becomes a top priority as it is the deciding factor for purchase.
Build customer trust with high-quality images: The chances of customers buying the product increases with high quality product images. 49% of the marketers consider visual marketing as an essential part for increasing revenue. While 19% says that no marketing strategy is complete without visual content. Customers should be able to relate the product with its realistic look. Your e-commerce stores should match such levels of photography to boost their sales.
Perfect color accuracy reduces return rate: Color inaccuracy is one of the main reasons for the product return, which happens with many buyers. Last month I bought a red t-shirt of red color, and the color I received was pink. Such a complete mismatch of color increases the frustration level of customers, as the same feeling I got. Images are the major influencing factor for online customers; hence companies should try to shoot the best possible product image.
Close-ups will allow customers to scan the image: This again comes under the ‘touch and feel barrier.’ If you have used high-quality HD product pictures, then it becomes easy for customers to zoom the pictures and get the details without deterioration.
Quality parameters for a good ecommerce product image
A professional photographer can tell you that it is not only about the subject, but the quality of the photograph matters how you take the snap. You should have your basic tool and ensure to come out with the best representation with their help. Below are some of the factors which matter while clicking any product photograph:
Camera: It is an obvious tool you need to click any photo. Do you think that taking expensive, high-end camera pictures can give you high-quality photos? This is not true. You need a camera, but if you are a pro-photographer who has ecommerce industry exposure, you can click perfect shots with any camera.
Lights: Light is an important factor in photography; it can make or break the beauty of the picture. The more you use natural light, the more beautiful the picture will be. However, for many products, the indoor is the only place for a photo shoot; in that case, appropriate lighting is important. For taking attractive shots one light system should be there at 45°C behind the product and one light should be 45°C in front of the product. To avoid shadow length, ensure that lights are up, height and points towards the product.
Photo editor: Before uploading any product photo, it is better to get it edited to enhance its beauty. This can make the images clear and sharp. Your photograph editor may give you some suggestions like change in background to give more catchiness to the image.
As said, you only need basic instruments for product images, but the thing which makes an image from ordinary to extraordinary is the professional eye to take photos.
Have you ever noticed the product images of Amazon, and Flipkart. I love these two websites’ product images. These websites allow customers to zoom the product image to get the closest view of any smallest feature of the product which you would like to check before purchase.
Source: amazon.in
Source: Flipkart Website
In the above two images, the product image can be seen from 5 different angles. Also you can click on each angle to get its closest view. Such high-quality images available in different positions can give complete satisfaction to buyers about the product.
So, don’t start taking images yourself if you are not a professional photographer. Give it in the hands of experts, and you take a cup of coffee and just relax!
Google guidelines on product photography
Also, there are certain guidelines of Google that every company has to follow for product promotion. For instance, Google disallows photos that are not shot on white background. It also disallows images that contain some kind of watermark. Most professional photographers know about Google guidelines and follow the same.
Quality shots from various angles
Won’t you love to see the product from all angles while making the buying decision? I know your answer is yes, just like me.
This is another factor that one should consider in product images, as customers always love to have images from different angles. The idea behind this is that customers can get a 360°C view of the product to predict how it will look in real-time. Such factors matter a lot in clothing and mechanical tools. Your E-commerce website should provide images of the product’s top, bottom, front, and back so that customers can analyze it better.
Image optimization as per search engine
Are you busy writing hundreds of words about your product and expecting that Google will give it a better ranking? You are on the wrong track if you think so. Photos can also optimize your search traffic when you use high-quality images.
Some customers search for the product by their images on Google and then go through the website by clicking on the image. More often, I do the same! So, to grab customers like me, e-commerce portals need to focus on image optimization.
In the current era, Google image search has become a common trend. This functionality of Google provides images related to the entered keywords. So, if I have typed ‘best shoe for man’ on Google image search, then instead of getting websites directly, I will get the images and I can visit the website whose image I liked the most.
So, it’s always better to have high-quality images which are well optimized as per search engine guidelines.
Conclusion
Finally, we are about to conclude now. I hope you have understood the importance of high-quality images. If not, then you should.
You might have heard that behind every successful man, there is a woman. The same is with the e-commerce portal. Behind the success of every product, there is the role of a high-quality image.
Come up with high-end images which can keep your customers glued up with it.
So, are you planning to have your own e-commerce website developed by professionals? Do you want to know the cost of developing an ecommerce site? Check our blog related to ecommerce website cost.
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Rahul Gulati
Rahul Gulati is a founder and a web strategist at DevignTech. He helps small businesses make professional websites and apps that follows minimalist design approach. To tune up your small business website, contact him on rahulg@devigntech.com or reach out on Linkedin
