Videos speak a lot more than images. In our previous blog, we discussed the importance of images in the ecommerce industry, but attractive photos are table stakes at this point. If you want a skyrocketing start of your business, then you can’t afford to miss the incorporation of videos on your website.

Let’s look at some stats which will shift your focus towards videos, just like me!

  • One minute of video is equivalent to 1.8 million words.
  • 48% of marketers come up with four videos every month
  • Google gives preference to videos.

3 Reasons why to introduce product videos on your e-commerce website?

You’re wrong if you are considering video marketing as an emerging trend. It’s not emerging; it is here to stay everywhere. Many customers like me love to watch product videos to learn more about their features before buying.

  • 73% of customers buy products after watching its video.
  • 70% of video marketers believe that video accelerates traffic to the website
  • 62% of organizations believe that video has greatly boosted their conversion rate.

The above stats are self-explanatory to inform you about the importance of product videos, but I would like to bring some more points into the limelight.

1. Informative Product videos quench all your queries

Customers never watch product videos to laugh and upvote on YouTube. They want complete information about the product and what they don’t know before buying. For example,

  • While buying clothes, customers will love to know about its overall look, cloth material and other features.
  • While buying any electronic item, the audience will look for this feature, function and how to use information.

Addressing all such answers with a catchy yet informative video will surely help customers make buying decisions. Hence ecommerce website conversion increases with product videos.

2. Ecommerce Product Videos attract more organic traffic

Many e-commerce development companies in India get visitors to their stores through organic traffic. Google judges the quality of a website through its bounce rate. Hence coming up with high-quality yet informative videos on your website will increase the stickiness of customers, accelerating the traffic in your store.

Now, let me introduce you to two major brands which are doing great in their business. Zappos and Amazon. These  brands use product videos to grab more audience and to make buyers completely satisfied with the product before making a buying decision.

You can check the below video to know how they are using effective videos to convince the customers.

Source:  Zappos

Source: Amazon

I was reading an ecommerce conversion stats, it states that, 44% of consumers say they would purchase more products from an ecommerce website that features product videos. If you are smart to implement product videos, there is a definite increase in trust factor among your potential buyers.

3. Product Videos are virtual demos of the product

You or your team can’t entertain each customer personally. Hence, do it virtually with videos. For instance, if I am looking for a fitness center nearby and after research work I stop on a local gym website. On that website, I found their vision and mission. I may love it, but this will not convince me. Further, I found a video on that website which let me know what I can expect after joining their fitness club.

Bingo! That’s what I want to know, and I will be satisfied then.

Such videos give buyers a better understanding of the product and its look.

What do Ecommerce Company Owners say? Let’s know their views on product videos

As per a joint report from Bain & Company and Flipkart, consumption of videos in tier 2 and other towns has increased four times. Thus many e-commerce companies have started using influencer videos of their product to increase the stickiness of customers on their websites.

E-commerce platforms like Simsim and Bulbul have started using videos instead of images to introduce their market products.

As per Mr Sachin Bhatia, founder of Bulbul, ‘People who have recently started using the online platform from the last 2-3 years rely mostly on product videos. We want to converse with them in their language, which is possible only through videos. My focus is to make the shopping experience more real. Shopping is a social experience, and one should make it interactive.

Mr Amit Bagaria, the co-founder of Simsim, another video-led-e-commerce company, said that making our website more conversational through audio-visuals and putting less text on it is one of the pillars he and his co-founders Mr Kunal Suri and Mr Saurabh Vashishtha founded Simsim.

“We firmly believe that today’s new user base needs unique audio-visual platforms to serve them better”.

It’s time to convert videos into Shoppable videos.

Shoppable videos are short videos that tell you about the product. It allows you to buy whatever you have seen in the video.

Sometimes the main reason for buying any product is the ‘thing’ which stays in your mind. And that so-called ‘thing’ is nothing but the video of that product.

Kaizad Hansotia, CEO of SWIRL, says, ‘We think every brand which finds it difficult to convince customers should focus on the video platform. It’s all about customer engagement with the product and conversion of their interest into sales.

This brand has come up with a video platform containing live and interactive videos which customers can watch before buying

  • Videos give customers a lot of product information, which otherwise will be available only at stores.
  • Videos help brands to touch huge audiences located in different locations.
  • An influencing video can change the buyers’ perspective toward a product, and they can buy it immediately.

Wrap Up!

In the entire post, you might have gone through many points directed toward the bright future of ecommerce product videos for the ecommerce sector.

Informative videos will help many of your customers know about the product and your company. Videos will play a pivotal role in customers’ decision-making process and bring them closer to conversion.

Are you looking to build your ecommerce store, check out my  ecommerce development services page and know about the process and work samples.

 

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