If you are talking to a business owner, you will listen to them talking about starting a website and its importance. It is no surprise that people recommend WordPress for your small business website. Get in touch with a web design company in Pune if you want your business to shine.
From Bata to Beyonce, WordPress is what comes to people’s minds to create websites. To take your small service business to the next level, a website is the option to choose. Besides, choosing a web design service is not as expensive as people say. Before that, a confusion that beginners get must be sorted out.
If you still don’t have a website, you are missing out on your biggest investment. With the world running on all engines towards complete digitization, being a part of it is the best thing Before imagining how wonderful your website would look, hold on a minute.
With that straightened out, here is a testimony of why WordPress could be the best bang for your buck.
Mashable – a WordPress success story:
There was a guy who had zero knowledge on coding and designing a website. Skipping university, he started a WordPress blog on technology when he was 19. With passion being the fuel, he worked 16 hours a day to bring his company to noticeable existence.
That guy is Pete Cashmore, the founder of mashable which now has an approximate monthly turnover of half a million dollars. Apart from his hard work and dedication, a WordPress template is what started this popular business.
Timothy Sykes, Bankaholic and CarAdvice were once small business websites that have crossed several milestones in their fields of expertise.
The examples for successful websites built using WordPress are too long to cover here. You will find why people choose WordPress over any other builder.
1. WordPress is the CMS market giant
WordPress is one of the three most commonly used CMSs along with Joomla and Drupal. Here’s the good news.
Data Credits: w3techs.com
62.4%. That is the mammoth share they hold in the market, with 35.6% users depending on it. Being open source software, they provide better scalability and versatility.
It is no surprise that Builtwith has ranked WordPress as the most popular website under the open source category.
Their constant evolution is their key to success. Over a 10 year span, their plugins have increased from 143 to 23,985.
Web crawling is very important and even Google endorses that. Check out this Google Trends comparison over the last 30 days. WordPress single handedly dominates the market.
Even though new web design services like Squarespace and Wix are increasing their share in the market, WordPress still remains undisputed.
2.WordPress is Open source and free
People still get puzzled when they hear open source. Check this article about what open source software actually means.
The issue with a proprietary content management system, unlike WordPress, you lack flexibility. That means the owner of the software restricts you, blocks you from certain features, especially the source code.
The source code cannot be customized and from your business’s perspective, it does not elevate your business in any way.
WordPress is open source which means you get to alter the code to your business website’s requirements.
According to the latest news, WordPress is working on auto-updating, making the owner stay up to date. Hear what Andrew Nacin, the lead developer has to say for his users:
“We make sure they are updated and are using the latest and greatest version of WordPress.â€
There are hidden costs as WordPress has copyrighted content and products that you might have to pay for. That is why you find websites providing plugins and themes online do not have WordPress in their domain name.
The web-hosting expenses are unavoidable yet, customizing your website reduces the overall cost. Besides, with the growing traffic, your expenses won’t be much of a concern.
3.WordPress has Built-in SEO
With a business in hand to get it across the internet, landing first on the search engine will be your first priority. Google prefers business websites developed using WordPress over others and there is a good reason for it.
WordPress has built-in SEO, making it different from other websites and allowing you to customize keywords and description. Their wide range of themes are search engine optimized, which removes a lot of your design work.
WordPress also provides pingback options where people who are linked with you also publish your links which adds on to your search engine ranking.
It seems these days Google puts leverage on alt attributes for images. WordPress will sense this and your images will assign alt tags automatically if you forget.
If hiring an SEO expert is too expensive, try using plugins like Yoast and All in One SEO pack. The premium version of Yoast covers the entire package. You get suggestions on meta-description, title and the top keywords that can land the page well ahead of other sites.
If you feel your website requires more optimization, another option is incorporating Google XML Sitemaps. This creates an indexed structure of your WordPress website, making it easy for Google to refer.
4.WordPress Themes Offers Great Value
What does The New Yorker, Sweden’s official Website and Usain Bolt have in common? Well, they have nothing in common, considering their fields. But it is worth mentioning that they all have their websites designed by WordPress.
Do you want a website for your brand outlet? Do you want to start a website along with a podcast like Jocko Willink? Whatever your small business idea is, WordPress has got you covered in every dimension. With suitable customization, you can use WordPress to do literally anything.
The cool thing about WordPress is that it is preferred by people of every level of programming knowledge. Anybody who wants to make a website with WordPress can get it done in a matter of minutes.
The world now depends on four major types of content:
- Text
- Video (Vlogs, interviews, live telecasting)
- Audio (Podcasts which is very hot these days)
- Images
Guess what?
WordPress supports all four of these, with automatic image compression that improves page loading speed.
Like seen before, Mashable was once a platform built for technology related blogs. Now it has expanded worldwide, providing multi-disciplinary information.
WordPress provides you more of a basic template to work on. This leaves you with one thing; to customize your WordPress website to your taste and that is a piece of cake.
5.WordPress provides supportive plugins
Consider this scenario:
You are a dentist and now you need a website for your clinic. You want to build a powerful website but you have no idea how a programming code works (for a dentist, it is obviously not necessary). Now you need a customized website capable of reaching millions of people.
Here is where plugins come handy.
Plugins provide your website with thousands of features that make your business website authentic. From security to customer reviews to SEO, with over 55,000 plugins, the ideas are infinite.
If you want to get your product into the market, WooCommerce creates a better platform with some recent upgrades. In a nutshell, your online business idea cannot be complete without WooCommerce. Period.
If your images, videos and redirects do not pop-up fast in any device, your user would be turned off. For that, page caching is crucial.
Cached pages load faster which is what your customer would want. WordPress websites have page caching plugins of the best standards, that put out content fast.
One problem that WordPress websites face is security issues. But with plugins like Wordfence, the loop holes get perfectly covered. You can also choose WP Engine which optimizes speed and secures your website.
Also, without plugins, you cannot optimize SEO which makes it difficult for your website to rank higher.
Some might warn you that plugins are an extra burden and will slow your website. But spending time finding out the best rated plugins will only optimize your website performance.
6. WordPress community support is huge!
Except for commercial plugins, free plugins may or maybe have customer support. But WordPress has that covered as well.
Being a part of a community means you are not alone and your problems will always have a solution.
Have a look at WordPress’s Support page. From FAQs on installation to frequently solved problems, their forums make you feel you are in control. Plugins for live chats provide a one to one interaction for all your problems.
You will be impressed by their Support forums. This ranges from the scratch on how to install and to the more remote and advanced issues. In spite of its huge size, people generally get helpful responses quickly.
The wide size of the community is because WordPress is open source. It’s a community in the sense that people contribute designs and plugins of their own so that people get benefitted.
BuddyPress is a good plugin to start if you are just getting started with your WordPress business website. A plugin which is like a facebook page, BuddyPress allows you to connect with novice users to the giant developers in the game.
7.Your website becomes responsive
Your business needs attention and so being present in every platform matters. Your business website must be supported in any device, irrespective their dimensions
Your business website must be found anywhere, on any device around the world. A business website responsively designed allows people to access it on mobile, desktop or a tablet. WordPress websites make that possible.
If you choose to code yourself, the problem is the devices are different, making you code multiple copies. Responsive websites designed in WordPress occupy less space thereby improving your loading speed. Not to mention WordPress websites are by default responsive.
And the sweet part?
You appear on any device you want, be it a PC or tablet or a mobile phone. This makes your business website cover almost every webroomer who might turn out as a potential customer.
A non-responsive website that is not compatible with your phone can be detrimental for your business. You don’t want to create multiple copies of the same code, do you?
8.Freedom to excel
To improve your business’s performance, you need to have control to expand your website. Your website needs to be customized in order to be authentic to your business. WordPress provides you the possibility to do that.
SEO is an important factor as your business must be mapped to the proper keywords rather than generating random keywords.
If your small business website is designed using WordPress, you have the options to choose keywords, meta-description and the permalink. WordPress also suggests you about the length of these parameters, optimizing them so that you are first in every search.
You can choose a hosting partner of your choice rather than sticking to the default host when you use other CMS.
The fact that WordPress is an open source allows you to redistribute the code and modifying for your requirements. This redistribution brings in creative developers of all shapes and sizes.
As seen before, this massive community is another factor why people prefer WordPress over other Content management systems.
Some final notes…
Keep in mind that WordPress is still growing and will continue this exponential growth. Choosing a web designing platform like WordPress for your small business will reap huge benefits if designed perfectly. Choose a WordPress web development company that will put your needs first and provides cutting edge solutions for your website needs.
