Most business owners do not know that SEO is a large process: it involves proper planning and execution to get the best results.

Then again, some business owners don’t know about budgeting for SEO. SEO costs in India need a detailed explanation and that’s what this article is all about.

I will walk you through each segment, and how much it would cost for different types of websites. No matter what business you own, by the end of this article, you will have the final number ready in your hands.

Our SEO Price Calculation Metrics

We have listed the prices for service business websites and e-commerce websites. The strategy, cost break down and the factors vary based on the business present economic conditions.

For services businesses, we have based the prices on low vs medium comp niches. if you have 3-4 main services and we can target 12-16 keywords for the campaign (4-5 keywords for each service page).

This means smaller websites take up less time for analysis, content and keyword research than large websites.

For e-commerce websites, it’s all about the number of category pages. The larger the catalogue and or product pages, the more pages we need to focus on. Here we are considering an ecommerce business with 50-100 products.

How Much Does SEO Services Cost in India

Further in this article, we dive deep into the six major components that make up the overall SEO costs in India. Keep in mind the results will vary based on your business, niche, region, keywords, and content.

With that clear, let’s examine and figure out the website SEO cost per month in India:

1. Website Optimization – On Page Recommendations

Before getting the work started, the best SEO strategists conduct an audit to identify performance issues. This involves inspecting the on-page SEO implementation which means they check the titles, meta descriptions, links, and everything in between.

The next step is where they check the header tags and the overall content structure. Does your content follow a cohesive structure for search engines to crawl through? This is a critical step as we can identify key areas to improve organic traffic through SEO.

Other technical steps include keyword inspection, keyword density, and URL structure. These might seem simple but they impact your SEO in a big way.

Finally, the best strategists would analyze the canonical and hreflang tags to avoid duplicate content and target specific regions so your content can cover a better audience.

As far as the cost, you can expect to be spending anywhere between ₹2000 to ₹5000 as a one-time website SEO charge in India. E-commerce websites need more work so the price range can be between ₹5000 to ₹10,000.

That said, website on page optimization can be done periodically to measure the impact on search rankings.

2. Competitor Profile Analysis

You are thinking, “Why?”

If you’re going to face a team in a sport, you will look at their previous matches to gain insights. In the same way, you need an idea of who you’re up against in the market.

Competition comes in different forms. There’s the direct opponent who runs a similar business and sells similar products/services. Then there is the indirect competitor who operates under the same umbrella of keywords.

A good SEO team will cover the following from day one of competitor analysis:

Web design – structure, layout, and everything that attracts the eyes.
Site navigation – the ease of browsing the website, internal and external links, positioning of CTA buttons and pages
Content – the quality of blog posts, web content, use of keywords, the structure of articles, and the user-friendly nature to read through.
Branding – business reputation online through social media accounts and engagements, use of influencers and advertisements.
Traffic: Gauge the traffic metrics and its source
Link Graph: Track the number of referring domains pointing to the website and the quality of those websites

Your industry has a big impact on the budget. For example, if you go up against SEO service companies and real estate businesses, the domain is hard to rank because of well-established names and experienced competitors. So, you will need to do a thorough competitor analysis before starting your seo activity.

It ranges anywhere between INR ₹4000 to ₹8000 as a one-time fee in calculating the total website seo cost in India.

3. Topic Research

In the world of online content, the “master of one” has an edge over the “jack of all trades”.

Let me explain.

Whether it’s about fashion, technology, stock trading, or just clay moulding, the best way to show you’re an expert is to produce in-depth and comprehensive content in your field. This is called topical authority, being that “go-to” guy for a specific area. Once you have the topical coverage, search engines start trusting your domain and want to avoid crawling new sites–this saves time and money for them.

Slowly and surely, search engines will start showing your websites for many different search terms. That is the trust law.

The initial steps an SEO company does when they research topics are

Analyse holes in content – you might have missed covering a few ideas. These are new opportunities for you to focus on and shine over your competitors.
Brainstorm for new topics – keeping the keyword plan in mind, a ton of research goes to figure out all possible content ideas. It could be good, bad, mediocre. That doesn’t matter. We get ideas at this stage.
Prioritise and eliminate – now, we organize those ideas based on the impact they could create.
1. What topic is trending hot right now?
2. What is something nobody covers?
3. What is something that people search for but isn’t written about enough? Figure them out and discard those which are already widely covered online.
Create snippets – come up with small summaries of what the piece is about so that the content writers can have the big picture of it.

The next goal is moving towards achieving topical authority. But why?

If you search for any bike online, you will see Bikewale in the first-page result. This is because they’ve covered all there is when it comes to bikes. Topical authority is the secret factor that most companies avoid.

The cost?

If you are starting out, I suggest having a 4-6 months topic creation plan in mind.

The research needed is a one time effort. This can start as low as ₹3000 to ₹6000 and helps you assess the true total website SEO charge in India for local service business websites. For e-commerce websites, we’re looking at a range between ₹6000 to ₹12,000

4. Content Production

If you’ve been in the game for a while, you know that creating web content has its way. It’s not just plain writeups because a lot of thought goes behind it.

SEO agencies have in-house content writers. You can plan the web pages and tell the team how you want them to be. Once confirmed, the writers get to work.

For all mid-level service business websites, you can expect around ₹4000 to ₹8000 in the affordable range of SEO costs in India. Larger organizations need more content to cover more services and we’re looking at ₹8000 to ₹15,000 per month.

For e-commerce small shop owners, the range is between ₹8000 to ₹12,000 and for businesses with a large customer base and product catalogue, it can be between ₹15,000 and ₹25,000 per month.

What does this cover?

A few factors include the word count, the density of keywords used on each page, the use of media, and finally the number of revisions to finalize the perfect output.

Keep in mind that you need to talk about the types of content you want from the SEO company. Different types of content, such as blog posts, product descriptions, or technical articles, may have different price structures based on the expertise and effort involved.

So this means, more content equals a high budget. But what’s the right volume of content? You will need 3 to 10 articles every month to keep the ball rolling. You can hire a content writer for the long term and churn out great content.

5. Link Building

Business owners should know how much it takes to build quality backlinks.

In Google’s terms, when many pages point to you, they’re “signalling” you as a reputable source. Other advantages include better search engine rankings, increased organic and indirect traffic, and better SEO scores.

Okay, what do you do to build backlinks? Is it important to add it to website SEO charges in India?

Let’s be honest. You are new to the market and the chances of you getting others to link to you on day one are close to zero. But the next step is to do the opposite. You reach out to other business owners in your specific niche and pay for backlinks.

The trick here is to negotiate and decide the right price. You don’t want to spend a fortune to get an average bloke online to link you. What you need is someone authentic in your domain to link you. And you have to achieve this at a price that doesn’t break your bank.

So how much does this cost?

So for small service businesses like lawyers and landscape service businesses, ₹5000 to ₹10,000 is the minimum. If you are willing to step it up, it can go up to ₹20,000 in website SEO cost per month in India.

Small e-commerce websites can be around ₹7000 to ₹15,000 and for large enterprises with more web pages can be around ₹15,000 to ₹30,000 as a one time cost.

You might wonder, “Is the ROI any good?”

The point here is getting backlinks the legit way and that will take time. Building a brand requires building relationships with other businesses who can trust you and what you provide. It’s not built on the subject of “Hey, let me know if you can offer me a backlink to my website”.

The real question here is, “How hard is it to grab the attention of your industry’s top-ranking businesses?”. You can volunteer to write guest posts where you are allowed one link to your website. But again, the task here is not writing, it’s grabbing their attention with your expertise.

6. SEO Management

This should be an obvious one as there are tons of SEO management companies out there. Let me outline the key reasons why updating your SEO strategy with minor changes is necessary:

New keywords arise all the time.
Your ranking for specific keywords changes and improving your content ensures you stay among the best.
The goal is to get more new people visiting your business website. Routine checks and updates boost the number in the right direction.
You will not reach your target audience on day one. You need time to analyze data, adjust content structure, improve the presentation, and add the right keywords to reach the right people to boost organic traffic.
If you have a physical store, it makes it even more necessary to spend on SEO maintenance to boost local SEO traffic and gain more eyeballs.

The costs here are impacted by various factors like

Figuring out technical bugs in your website and fixing them.
Getting reports only on monthly performance, site traffic, and keyword searches.
Collaborating with content writers to write articles targeted towards the right keywords.
Reach out for partnerships with influencers or advertising websites for link acquisition and guest posting.

Small service businesses like real estate agents and home salon services can expect a minimum charge of ₹10,000 /month for SEO management work. For large websites, this price can be between ₹15,000 to ₹25,000/month as website SEO charges in India with more pages and keywords to track.

Keep in mind that this is a one-time cost so you investigate for the best companies and negotiate for the right price for the project.

Total Website Seo Cost in india

When you talk about a local business website, the minimum budget is around ₹22,000 ($300) to ₹32,000 ($450), covering the main parts. Larger companies can expect this price to go all the way up to ₹55,000 ($800).

For e-commerce business owners, building a strong SEO for your website can take at least ₹45,000 ($550) to ₹55,000 ($700). Big businesses can find the cost to be between ₹75,000 ($800) and ₹90,000 ($1,100) as website SEO charges in India.

Keep in mind that the prices are not the most accurate. It finally depends on the people you hire and the tools you choose. This price range is a guide for you to navigate and hire the right people for the right price.

That’s about it. We’ve also outlined another article on how much it costs to build a complete website in India. Check that out!

Some Of Your General SEO FAQs Answered

How much time does this all take?
If it’s a small business website that’s recently launched with a few web pages, it will take from 1 to 2 months.
My website is fairly new and has very few web pages. Is hiring a freelancer a good idea for such a small project?NO! We do not recommend freelancers. A freelancer can be committed to the job but doesn’t have the professional expertise. SEO involves a lot of processes and you need a team of experts, not a freelancer.
Can I DIY this myself?
Again, No. The reasons are the same as above. You should be focusing on your business, whether you sell products or offer services. Leave the SEO work to the experts.
Since the time frame is quite long, how will I be updated on the work?
Good question. Talk to the company you hire. Let them know how often you want to know about the progress. Tell them how you would like to be contacted and updated.
When will I start to see the results?
Like they say, “Rome wasn’t built in one day”. Ideally, it will take at least 4 to 6 months to see some results. To get good data around your content, wait for a year to see the best results.

Concluding Notes

By now, you now have a blueprint of SEO Costs in India and the expense you will encounter with SEO services. A good business website should always be developed by the hands of a professional web development agency with a team of experts.

GyanDevignTech Services houses the best SEO strategists who craft result-driven strategies for small businesses. Want to know a website’s SEO charges in India and plan for your own?

How Much Does SEO Cost In India?