If you run an online store, you might be seeking tips on how to grow a new ecommerce website in 2023 and beyond.
Trust me, you will need actionable ecommerce marketing strategies to reach your sales goals & improve the market position. In this article,I will discuss how to grow your new E-commerce website and get more leads and turn them into buyers.
Let’s take an example of CarDekho Company, a renowned brand in selling old and new cars online started in 2008. The company was started by two brothers Amit and Anurag Jain. Earlier they started selling used cars on the portal and later on they introduced brand new cars on the portal.
The biggest hurdle in front of the brand was no major players. Hence the company faced challenges in getting people on their platform. They invested in marketing, by offering discounts and deals to the users, and became successful in attracting the customers.
Today the brand is the largest online auto portal in India. It has helped many users to buy cars. It has set up a great example of a successful startup and all of us can learn a lot from this story.
During the pandemic, the company stood for ‘personal mobility’ especially helpful for elderly people.
Many elderly people had to drive by themselves as drivers were not available. Hence CarDekho came up with the ‘E for elderly’ initiative under which they digitized every touch point e.g. providing car inspection services from home. Thus the users don’t have to venture out of their home for car maintenance. This initiative was embraced broadly.
According to Gaurav Mehta, Chief Marketing Officer of CarDekho, their positive tactics for the customers has pushed 90% of them to use digital platforms for searching new cars and most of them are using CarDekho platform for this purpose.
During the pandemic, the company stood for ‘personal mobility’ especially helpful for elderly people.
Many elderly people had to drive by themselves as drivers were not available. Hence CarDekho came up with the ‘E for elderly’ initiative under which they digitized every touch point e.g. providing car inspection services from home. Thus the users don’t have to venture out of their home for car maintenance. This initiative was embraced broadly.
According to Gaurav Mehta, Chief Marketing Officer of CarDekho, their positive tactics for the customers has pushed 90% of them to use digital platforms for searching new cars and most of them are using CarDekho platform for this purpose.
How to grow Your New E-commerce Website (Business Development Strategies)
To succeed as an e-commerce company, you must plan carefully and use the right strategies. The following are a few eCommerce development strategies that help in business growth are:
#1 Define your values
A well-suited example of this is IKEA. It is a leading furniture brand who has decided to source more goods locally in order to support India and fight inflation. With the rise in furniture prices, every Indian has become conscious about their spending on non-essential items.
According to Susanne Pulvere, Chief Executive Officer of IKEA, “ We need to work on the local sourcing to reduce the pricing of furniture even more. Currently, we are focusing on our own cost and trying to reduce it a bit more and for that local sourcing is the best thing which can help us.
#2 Tie-ups with Logistic Partners
The processing of orders from online stores is what a transportation service provider does best. With next-generation technology, it handles processes from beginning to end to make sure orders are delivered quickly.
A logistics company can also help you improve the efficiency of your supply chain so you can focus on getting more customers. Once you build a relationship with your logistics partner, they can promote your products via their networking channels to boost sales.
You can think of strategic ways to get in front of your potential buyers.
In this regard, it is worth mentioning here the real-time story of Big Basket as the leading brand for fruits, vegetables and other grocery items. KB Nagaraju, CEO of Big Basket, was in search of a logistic partner which could become their last-minute partner. He talked with Mr Sahil Mehta and Akhilesh Rao, Ceo and Coo of Soviak Avaitions, and they promised to help Big Basket.
Eventually, by looking into the opportunity in the non-perishable and perishable industry, Sovika Group decided to help Brring Integrated Logistics spread its wings. Brring is now supported by Sovika Group. And finally, Big Basked found Brring as its logistic partner.
Brring offers warehouse management services to Big Basket and helps them in fleet management, packaging and last-mile services.
#3 Offering Complimentary Products
Fulfilling client wants and increasing customer retention may be accomplished by providing complimentary products. For example, offering a card holder with a men’s purse is a great value add-on to the ecommerce purchase.
If you’re new to managing a digital store, you should be aware that new products have an attractiveness that can attract consumers. Utilize this to your advantage by showcasing your newest or seasonal products on pertinent web pages. You can also use product videos to increase ecommerce conversion.
Include a sense of urgency in your offers. Mentioning that your products are only available for a limited time compels customers to purchase immediately. Promote your most popular products alongside your featured products to encourage customers to explore your other offers.
Since your loyal customers receive notifications of their latest offerings, it excites and motivates them to purchase.
#4 Make use of Social Content Strategy
Let’s admit it. Brands are made on social media.
If you create a clear social content strategy for your ecommerce brand, it will reap results in due course. Such activities include regular posting , creative images and captions for your audience. The aim behind all such things is to make loyal followers and customers by interacting with them and addressing their pain points.
Such efforts enhance the trust of the audience, as they start knowing your brand on social media and hence don’t hesitate to visit your website for shopping.
Here, let’s take an example of Wayfair, an online e-commerce company based in Boston, Massachusetts. This company sells furniture and home goods online. This brand made efficient use of social media by posting some attention-grabbing pictures of their products along with the attractive discounts they offer to the customers.
They listed down the benefits buyers can avail by shopping from their brand. For instance, free shipping, 70% off etc.
This image gives an overall view of the brand as a whole to the audience.
#5 Influencer Marketing and Ecommerce Branding
Since effective digital marketing requires significant labor, many online retailers go to third parties for assistance with search engine optimization (SEO), pay-per-click (PPC), display advertising, and email marketing.
Another essential aspect to consider is influencer marketing. It is a type of social media marketing in which advertisements are done by individuals, influencers or organizations that have good reputation on social media platforms.
Through such marketing you can drive your company’s message among your and their target audience. It is similar to word-of-mouth but it doesn’t rely on specific recommendations.
Let’s take an example of Ashley here, a lifestyle blogger at Cherished Bliss. She is an influencer marketer for the Bigelow Tea brand. It is the most popular brand of tea in Fairfield USA.
The company came up with a special tea recipe named ‘Bigelow Iced Tea’ with lemonade ice cubes. This new launch of the company became viral because of Ashley’s promotion on social media and the brand came on the first page of search engine for the search keyword ‘ice cube iced tea.
At the end of the campaign, the company received 44 million impressions, 32,000 blog comments with 18.5% increase in revenue.
Companies usually provide coupon codes to their influencers, significantly increasing their sales through influencers’ platforms. Also, through such discount codes, it becomes easy for companies to track their sales. Usually, customers get more attracted towards such codes to save money, and such factors can be a tipping point for them to make a purchase.
#6 PR for Your Ecommerce Website
Perception is reality, particularly in the online marketplace, where a single negative review can break your relationship with a consumer before it begins. Established companies frequently work with PR firms to generate positive press and manage negative publicity.
For instance, Flipkart, a leading e-commerce firm, has a partnership with Snap to enhance its user experience through augmented reality. Through this partnership, Flipkart has integrated a camera kit into its app, allowing customers to virtually try the product or view it in the physical world for an informed purchase.
After integrating the camera in their app to make the customers aware of this new feature, they released a PR regarding this news. All such PR help companies to keep their customers updated, and such promotion also enhances a new customer base.
Takeaways when launching an ecommerce business
The social media strategy that your eCommerce website business development strategy team develops should align with your content strategy. This involves repurposing your website’s content across all of your social media methods, as this will ensure you greater reach and increase your visibility.
Social networks like Instagram and YouTube are optimal for an eCommerce marketing approach to product sales. However, don’t underestimate the reach of Facebook, which has over 2.89 billion monthly active user
E-commerce’s future looks better than ever. People choose to buy things online instead of going to places with walls and floors. However,to see meaningful results, time, patience, and experimentation are all required. You must never give up on creating content for the top of the funnel. This should be your guiding principle regarding long-term sales in e-commerce.
I urge yuo to implement the above strategies (few, if not all depending on your budget/resource availability) to see a decent change in your ecommerce sales.
If you need help in creating an ecommerce website, try contacting our ecommerce development experts to get an unbiased answer to starting an ecommerce business.
